Brand Marketing
The "Wave" Fueled by Wild Spending: Beware of Being Washed Ashore
Recently, Want Want once again topped the hot search. According to public reports, sales of three classic Want Want products surged by 76%, 87%, and 107% respectively. This is undoubtedly another instance of wild spending. From Erke and Shanghai Bee & Flower to Baixiang Instant Noodles and the recently popular Want Want, cases of wild spending abound. For entrepreneurs, their unintentional actions have become reasons for wild spending in the eyes of consumers. This article attempts to clarify three questions: What are the commonalities of wild spending? Why are consumers forgotten after wild spending? And how should brands address the problems exposed by wild spending?
周氓