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Articles by 高春利
Browse 3 New Distribution articles by 高春利.
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Forty Years of Turbulent Marketing
This article reviews the evolution of marketing in China over the past four decades, from the enlightenment stage (1978-1988) to the innovation stage (2009-2018), highlighting key characteristics, strategies, and figures. It concludes with predictions for the next decade, emphasizing that the future of marketing lies in China.
高春利Business Personnel's Communication Skills: Tailoring Your Approach to Different Personality Types
This article provides communication strategies for business personnel when dealing with nine different personality types, from perfectionists to peacemakers, emphasizing the importance of adapting one's approach to build rapport and achieve successful interactions.
高春利Ten Essential Skills for Sales Managers to Master Channel Inventory Pressure
An interesting phenomenon is observed: most second- and third-tier products heavily emphasize and rely on channels, yet channel management remains at the simple level of inventory pressure and payment collection. After years of experience, most salespeople have not fully integrated these two skills, and there is a clear deficiency in how to effectively implement inventory pressure. Based on years of marketing experience, I summarize my practical experience into ten key techniques for inventory pressure.
高春利