Articles by 江品醇

Can P&G's Brand Reduction Strategy Succeed?

P&G, known for its multi-brand strategy with over 200 brands, has been cutting brands in recent years. In China, its sales growth has slowed and market share has declined, raising the question of whether this brand reduction can succeed. The article argues that P&G faces challenges such as brand aging, missing the consumption upgrade, and lack of innovation, making the reduction strategy insufficient to solve its problems.