AUTHOR ARCHIVE

Articles by 梨叔

Browse 2 New Distribution articles by 梨叔.

Published articles

2 articles · Page 1 of 1

Brand Marketing

At 70, Zhao Qisan Starts a New Venture: Will Premium Salt Be the 'Savior' He Brings for His Former Golden Monkey?

Since 2017, when news broke of Zhao Qisan's cooperation with Henan Weiqun Salt Industry, Zhao has been appearing as the founder of Golden Monkey. At the 2018 Two Sessions, as a deputy to the National People's Congress, he finally 'endorsed' the salt industry, aiming to launch a premium salt product. This article examines whether this new venture can succeed given his past challenges and the chaotic salt market.

梨叔
Brand Marketing

Busy Launching New Products, Want Want: "In Full Swing" or "A Mess"?

Want Want has launched dozens of new products at once, seemingly hoping that one will hit the jackpot. The company has shifted from a professional producer to a jokester, raising questions about its strategy and leadership succession.

梨叔