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Articles by 张力明
Browse 2 New Distribution articles by 张力明.
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Terminal Inspection: 'Three Passes, Five Points'
To enhance terminal control, distributors often visit terminals themselves or dispatch salespeople to grasp the latest changes and adjust product portfolios and strategies accordingly. Terminal inspection sounds simple, but executing it effectively is not easy. Let's look at the case of Manager Chen, a distributor in Zhejiang.
张力明Six Strategies to Stabilize Terminal Price System
This article discusses the instability in the terminal price system faced by FMCG distributors, highlighting its manifestations and causes, and proposes six strategies to stabilize it, including proactive promotions, enhancing distributor awareness, and effective channel management.
张力明