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Articles by 酸奶哥肖恩
Browse 3 New Distribution articles by 酸奶哥肖恩.
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The CMO Is Gone, What Should Marketers Do?
Nobel laureate and psychologist Daniel Kahneman's bestseller 'Thinking, Fast and Slow' suggests that most people tend to believe everything has a cause-and-effect relationship. This is evident in the career of marketers, such as when Coca-Cola replaced the CMO role with CGO in 2017. The article discusses how traditional marketing roles may be declining, and how marketers should focus on consumer operations and data-driven growth, using Alibaba's GROW model as an example.
酸奶哥肖恩The Direction of Marketers' Efforts in the Next Decade
This article summarizes clues from 2018 to predict long-term trends, arguing that while annual summaries often stoke anxiety, the essence of marketing remains unchanged. It highlights the shift from traffic and brand logic to consumer operations, citing examples like Tsutaya Books and Alibaba's initiatives.
酸奶哥肖恩Is the FMCG Marketing Department Really in Decline?
The article explores whether FMCG marketing departments have lost their luster compared to internet companies. Through interviews with various professionals, it argues that while FMCG marketing may lag in digital efficiency, its core strength in consumer insight and business acumen remains invaluable.
酸奶哥肖恩