E-commerce & Instant Retail
Is Instant Retail Revolutionizing E-commerce or Food Delivery?
With the continuous upgrading of new technologies and models in the mobile internet era, a new model and business format has emerged from the 'involution' of e-commerce and food delivery: instant retail. It meets the 'last mile' demand in retail, compressing fulfillment time to between half an hour and one hour. According to a white paper released by the China Chain Store & Franchise Association, the instant retail industry has seen rapid growth and is expected to reach 1.2 trillion yuan by 2025. Is the instant retail trend here? Some say it's just a variant of food delivery, while others see it as another 'fake innovation' by e-commerce platforms after exhausting community group buying and low-tier market e-commerce. However, giants like Alibaba, JD.com, Meituan, and players like PUPU and Dingdong Maicai have all entered the fray in various forms.
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