Brand Marketing
Magical Marketing! Biscuits That Sing: How 105-Year-Old Oreo Captivates Youth on Tmall
Within 9 hours of launch, over 10,000 boxes were sold, turning whimsical ideas into reality. A year ago, Mondelez partnered with Tmall to launch a color-your-own packaging, and at least 28 brands across 4 industries have since followed suit, creating customized products with Tmall. Alibaba has also entered strategic partnerships with global giants like Nestlé and Mars, conducting innovative experiments that spark consumer revolutions.
梁周倩