Consumer & Categories
Lai Yifen Enters the Coffee Arena: Can the Snack Giant's Side Hustle Succeed?
The battle for the coffee throne never ends. After Luckin's surprise attack on Starbucks made it the first domestic chain to reach 10,000 stores, Cotti and Lucky Cup are seizing lower-tier markets, while specialty brands like Manner, SeaSaw, and % Arabica are also formidable. Lai Yifen, known as 'China's first listed snack stock,' has now entered this fiercely competitive arena, launching its coffee brand 'Laika' with products like coconut coffee and lattes, available in over 400 stores across East China.
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