Brand Marketing
New Logic for Investing in China: Insights from the Focus Media Curve
In 2020, the author proposed a basic logic: China's economy has entered an innovation-driven stage of high-quality development, where business models and brands with category innovation value will be fully recognized by the market. Investors should make choices based on innovation intensity, time window length, and mind-share solidification. The author also suggested using the 'Focus Media Curve' as an observation window to judge whether a company has benefited from innovation dividends.
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