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Articles by 江瀚视野观察
Browse 3 New Distribution articles by 江瀚视野观察.
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Embracing Aerospace for Five Years: How Far Has Master Kong Evolved?
Over 40 years of reform and opening-up, many enterprises have achieved significant development rooted in China and grown into pillars of their industries, such as the well-known FMCG brand Master Kong. This year marks Master Kong's 30th anniversary. For 30 years, Master Kong has adhered to its development direction and continuously improved its development philosophy. In recent years, it has become a partner of China's aerospace program, even using aerospace to empower its brand for five consecutive years, focusing on a cause seemingly unrelated to the food industry. What changes has this five-year aerospace cooperation brought to Master Kong, and what new gains has it achieved?
江瀚视野观察Nestlé Exits, Nongfu Spring Lists: Is the Bottled Water Business Still Profitable?
Recently, China's drinking water market has seen significant moves: Nestlé sold its bottled water business in China, while Nongfu Spring launched a successful IPO in Hong Kong. This contrast raises questions about the profitability of the water business and the reasons behind the divergent strategies of these two giants.
江瀚视野观察As Delivery Fees Rise, Will Instant Noodles Win?
The battle between instant noodles and food delivery is undergoing a major shift. After years of decline, instant noodles are making a comeback, with industry giants like Master Kong and Uni-President reporting strong growth in 2018, while delivery platforms face rising costs and price increases. This analysis explores whether instant noodles are truly poised to win the market.
江瀚视野观察