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Articles by 王梓旭
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Why Are Ice Creams Getting More Expensive?
Ice cream is being reinvented with creative shapes and flavors, driving up prices. From cultural creative ice creams at scenic spots to new brands and healthier options, the industry is expanding rapidly, with market size expected to exceed 160 billion yuan by 2021.
王梓旭Battle for the Lower-Tier Market: Can Convenience Stores Outcompete Mom-and-Pop Shops?
As chain convenience stores rapidly expand, mom-and-pop shops are not standing still. The competition in lower-tier markets is intensifying, with both sides leveraging their strengths—chains offering quality and standardized service, while independent shops rely on flexibility and community ties.
王梓旭Why Are We Fighting Over Yogurt Again?
The yogurt market is becoming increasingly crowded, with sales projected to grow from 45.6 billion yuan in 2012 to 220 billion yuan by 2022. As the常温 yogurt market saturates, new brands are turning to low-temperature yogurt, which offers more room for innovation, and functional yogurts are beginning to emerge in China, following Japan's lead.
王梓旭