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Articles by 科特勒增长实验室
Browse 3 New Distribution articles by 科特勒增长实验室.
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The Three Core Points of BC Integration Marketing in GT Channels
In recent years, the FMCG industry has witnessed significant events, including the rise of Zhong Shanshan as China's richest person and the emergence of new brands. This article explores the current state of GT channels, the necessity of BC integration, and provides a framework for implementing it through infrastructure, operations, and specific cases.
科特勒增长实验室Kotler's Cao Hu and Zhao Bo in Dialogue: From a Marketing Perspective, How Will Channels Evolve in the Future?
This article is a transcript of a live-streamed dialogue between Dr. Cao Hu of Kotler Consulting Group and Zhao Bo, founder of New Distribution, on the topic of channel evolution in 2022, covering trends such as channel fragmentation, digitalization, and the shift toward omnichannel strategies.
科特勒增长实验室In the Era of Marketing 5.0, Every FMCG Product Deserves to Be Redone
From August 24-26, 2020, the 2020 (3rd) China FMCG Conference, hosted by New Distribution and co-hosted by Kotler Consulting Group, will be held in Shanghai. With nearly 200 heavyweight speakers, 3,000 FMCG industry practitioners, and 16 major topics, the conference will focus on "Digital New Infrastructure" to explore the opportunities and insights it brings to the industry. Kotler Consulting Group's parallel forum, "Marketing 5.0: New Opportunities for Value Marketing in FMCG," is scheduled for the afternoon of August 25.
科特勒增长实验室