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Articles by 习丌𠙶
Browse 2 New Distribution articles by 习丌𠙶.
Published articles
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On New Distribution's Article "How Can New Products Seize the Key Moment of Sell-Through?"
Where does the 'anxiety' of launching new products come from? Using beverages as a case study, the article explains that this anxiety often stems from problems encountered during new product launches: how to distribute? Why won't small shop owners stock up? Small shop owners report poor sales, leading to loss of team confidence and ultimately failure. These issues reflect the 'moving but not selling' situation that brands face in real life, as no brand can continuously invest marketing expenses for a new product, and once marketing stops, sales stagnate—a challenge many brands have encountered or are currently facing.
习丌𠙶The Dividend Period of Marketing Digitalization: Finding Increment in the Stock
Zhu Chaoyang, with 17 years of marketing career, shares his insights on marketing digitalization, emphasizing that it is not about overturning traditional marketing but upgrading it. He discusses common misconceptions, the necessity driven by changing consumption environments, and practical steps for implementation, including starting with minimal viable products and fostering cross-departmental collaboration.
习丌𠙶