Consumer & Categories
Guochao Flavors | Panpan, Dali, Qinqin... Fujian Memories on the Snack Shelf
Some media say the 'Jiangxi clique' dominates China's internet-famous pastry circle, but looking at Fujian, they have 'dominated' the snack food industry for years. Known for their business acumen, Fujian people turned to trade due to natural constraints, building a thriving snack industry with brands like Daliyuan, Panpan, Yake, and Qinqin, which became childhood tastes for the post-90s generation.
周莫