Distribution & Channels
Where Have All the Sales Representatives Gone?
Are sales representatives really 'out selling'? A hot topic in the FMCG industry asks why young people are reluctant to become FMCG sales reps, with many switching to food delivery or ride-hailing. The reality is that frontline sales work is often repetitive and inefficient, and the traditional 'human wave' strategy is no longer viable. Companies are turning to crowdsourcing platforms to handle routine tasks, allowing core sales teams to focus on actual selling.
山仙森