Brand Marketing
He Was a Section Chief, Sold Ice Pops, but Accidentally Built a 3 Billion Yuan Business on a Single Sunflower Seed
When it comes to sunflower seeds, many people immediately think of Qiaqia. Qiaqia Food has become the undisputed leader in the seed industry, with low profit margins per pack, but founder Chen Xianbao chose to scale it up. Despite the thin margins, Qiaqia Food went public on the Shenzhen Stock Exchange in March 2011, becoming the only company in the industry with sales exceeding one billion yuan. Chen Xianbao built a personal fortune of 3 billion yuan from selling seeds.
南七