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Articles by 澄韵
Browse 57 New Distribution articles by 澄韵.
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Behind the Food Price Hikes: Product Innovation and Upgrades Driven by External Pressures
The concentrated price increases in the food industry erupted collectively as the 2018 Spring Festival approached. In the past week alone, food giants Master Kong and Uni-President were reported to have raised prices for beverages and instant noodles simultaneously, adding to the beer, liquor, and dairy companies that had already announced price hikes in early January. Suddenly, the entire FMCG industry was discussing this aggressive wave of price increases. External pressures are the 'booster' for the price hikes. Looking at the external environment, the gradual recovery of the global economy since last year has driven up prices of global bulk raw materials. Additionally, the environmental protection tax officially implemented on January 1, 2018, has added to the burden on food companies across the supply chain.
澄韵All Set! Following Beverages, Master Kong and Uni-President Noodles Also Rise in Price! What Do They Say After the Price Hike?
According to New Distribution, Master Kong and Uni-President have also raised prices on their noodle products. Master Kong's bowl noodles saw a factory price increase of 1 yuan per case, while bagged noodles rose by 2 yuan per case; a Master Kong distributor told us that internal price increases have been in place for a long time. Uni-President raised factory prices by 1 yuan per case across all products, effective from the 23rd, with retail prices yet to be announced but certain to rise, as a regional manager told New Distribution, including notices sent to Alibaba and JD.com for e-commerce platforms.
澄韵Exclusive: 2018 Strategic Insights into All Product Lines of Reignwood Group, Red Bull's Parent Company
Since 1995, Reignwood Group, the parent company of Red Bull, introduced Red Bull Vitamin Functional Drink to the Chinese market, marking 23 years by 2018. Over two decades, Red Bull has pioneered China's functional beverage era and become the leading energy drink brand. In recent years, Reignwood has introduced brands like Vita Coco, Capri-Sun, and VOSS, leveraging Red Bull's strong FMCG sales channels and brand power, achieving positive market responses. Entering 2018, Reignwood faces critical challenges including unresolved trademark disputes and new product competition.
澄韵Who Can Save Instant Noodles? Is It This?
A recent announcement by Tingyi (Master Kong) reveals a three-year procurement agreement for freeze-dried ingredients and other food products, signaling a push into healthier, premium instant noodles. With players like Xiaomi and Jinmailang already using freeze-dried technology, the market is shifting toward high-end, nutritious offerings, but challenges in market cultivation and competition from imported brands remain.
澄韵December Brings a New Wave of Price Hikes, Dealers Cry Out: How to Survive This Winter?
Paper prices have risen again! Since December, paper prices have once again surged, and since September last year, paper manufacturers and their upstream and downstream suppliers have been plunged into renewed worry and anxiety. With prices soaring, plummeting, and soaring again, the paper market has been like a rollercoaster.
澄韵Product Selection Isn't That Complicated!
Distributors' ideal state is to make money while sitting still, but times have changed. This article provides practical advice on how distributors can select winning products by considering profitability, manufacturer support, channel fit, and consumer trends, using examples like the success of 'Little White Milk'.
澄韵Yellow Wine Sector May Gain Momentum in 2017
Yellow wine, one of the world's three ancient wines, originated in China over 3,000 years ago. Despite being undervalued, the industry shows potential for growth, as evidenced by rising revenues and price increases among leading companies in 2016.
澄韵2016 Survey Report on Distributor Labor Costs
Last week, we published a survey on distributor labor costs for 2016 and received enthusiastic feedback from distributors. Due to economic downturn, declining product profits, and the impact of the internet, distributors are facing tough times, with most reporting high personnel cost-effectiveness ratios and high turnover rates. They want to hire new staff and raise wages but are constrained by shrinking profits. In light of this, we are releasing the results of over 1,000 surveys to provide analysis for distributors and manufacturers, hoping to offer some reference for 2017 recruitment and personnel management.
澄韵What Do You Know About the Big Pie of the Pet Food Market?
As China's economy grows and living standards rise, pets are becoming new family members for more households, driving rapid expansion of the pet industry. The pet food market, a key segment, has exceeded 100 billion yuan in China, with foreign brands dominating the high-end market while domestic brands hold a smaller share. This article explores market size, brand landscape, and implications for domestic manufacturers.
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