Articles by 李晔楠

Yihai Kerry: Building a Business Alliance in the Era of Shrinking Volume to Create a New Growth Engine

A new era requires new manufacturer-dealer relationships, and new production relations release new productive forces. In the era of shrinking volume, Yihai Kerry has rebuilt a new type of manufacturer-dealer relationship, traversing the era through two paths: business expansion and organizational empowerment. From August 20 to 22, the 6th China FMCG Conference, themed 'Traversing the Era of Shrinking Volume', was held in Shanghai. During the conference, over 100 sharing guests and more than 2,000 manufacturer and dealer representatives from across the country explored how dealers and brand owners can seek growth in the current environment. Among them, Mr. Li Yenan, Director of Traditional Channels for the Consumer Products Division of Yihai Kerry Group, mentioned in his sharing topic 'Building a Business Alliance, Creating a New Growth Engine' that 'Great victories are often born in winter, and great enterprises often rise from economic crises.'