Brand Marketing
Marketing Is About Marketing to “Human Weaknesses”!
Over 30 industry experts, 100 B2B platform founders, and 800 manufacturer and distributor friends gathered in Fuzhou to discuss the internet transformation of the FMCG industry. While a company may rely on advanced technology or concepts to gain unique functional recognition for a period, in the long run, the market tends toward functional homogenization. Therefore, when a category matures, the market leader is the one that communicates better on an emotional level. Since it's emotional communication, it's essential to find the emotional breakthrough points of consumers. The article lists 15 human weaknesses that can be leveraged in brand communication and marketing.
林友清