Consumer & Categories
Four Decades of Chinese Beverages: Victories and Defeats, the War Continues
No Chinese domestic beverage has yet matched the former glory of Jianlibao, which dominated the market for a decade after its 1984 debut and sparked a wave of beverage entrepreneurship. The article reviews four decades of Chinese beverage history, from the 'Two Colas' overwhelming the 'Seven Armies' to the rise of new domestic brands like Genki Forest, highlighting the ongoing battles between foreign giants and local players.
BBB研究所