AUTHOR ARCHIVE
Articles by 冯云飞
Browse 4 New Distribution articles by 冯云飞.
Published articles
4 articles · Page 1 of 1
Does the Old Playbook of FMCG Still Have a Future?
Marketers, planners, and SME owners—the backbone of traditional enterprises—are mostly in a state of confusion and anxiety. This article explores whether the old, low-level operational tactics in the FMCG industry still have a future amid new consumption environments, and how traditional players can adapt.
冯云飞From "Scarcity" to "Surplus": Dealers Need to Change Their Playbook
In the FMCG industry, the traditional low-level operational tactics are becoming increasingly difficult in the new consumption environment. As the market shifts from scarcity to surplus, both veteran marketers and planners face anxiety and confusion, while small and medium-sized enterprise owners are the most affected. The article suggests that while traditional methods still hold core value, embracing new approaches and continuous learning is essential for future success.
冯云飞On the Road of Growth: To 80 Million Marketing Professionals
At 29, he is already a marketing director; at 33, I am still a regional business supervisor. Is marketing the right path for me? As the 'most widespread' profession, how can marketing professionals grow themselves?
冯云飞Does the Old Playbook for FMCG Still Have a Future?
Marketers, planners, and SME owners—the backbone of traditional enterprises—are largely lost and anxious. This article explores whether traditional low-level operational tactics in the FMCG industry still have a future amid new market conditions, and how different roles are coping with the shift.
冯云飞