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Articles by 吴勇毅
Browse 6 New Distribution articles by 吴勇毅.
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From 60 Million to 400 Million in 4 Years: The Viral Success of Xuanma Egg Yolk Pastry, No.1 in Its Category Online
Xuanma Egg Yolk Pastry sold 175 million yuan during the 2020 Mid-Autumn Festival and 32.55 million yuan on Singles' Day, with total sales of nearly 200 million yuan across both festivals. Sales grew from 60 million yuan in 2016 to over 100 million in 2017, 200 million in 2018, and exceeded 400 million in 2020, making it a phenomenal success in its niche.
吴勇毅Selling Over 1 Billion Bottles a Year: How Did Wusu Beer Turn the Tables to Become a Viral Hit?
In a beer industry dominated by five major brands with over 85% market share, a once-struggling fourth- and fifth-tier beer brand has surged against the trend, selling 2.6 million bottles a day and over 1 billion bottles a year, and quickly going viral on short-video platforms like Douyin, Kuaishou, and Bilibili. This is Xinjiang's Wusu Beer, nicknamed 'Lethal Big Wusu'.
吴勇毅Three Squirrels, Bestore: Data Application Is the Real 'Hit Maker'!
With the increasing popularity of mobile internet, consumers' fragmented time and attention have shifted rapidly from traditional media to mobile phones, iPads, etc., accelerating the exodus of FMCG advertising from traditional media. The traditional FMCG marketing model faces unprecedented challenges and opportunities. According to CTR's report on China's advertising market and communication trends from 2008 to 2019, the FMCG industry has been accelerating its departure from traditional media, shifting to digital marketing platforms such as mobile internet, WeChat, Weibo, and big data. Advertising spending on the five traditional media has dropped by more than 30%.
吴勇毅Once Crowned 'Beer King of Northwest China,' Now Hooked on Stock Trading...
Once crowned the 'Beer King of Northwest China' and listed on China's capital market in 1999 as the second beer company to go public, Lanzhou Huanghe has seen its fortunes decline. While its main beer business has struggled with falling revenue, the company has increasingly turned to stock investment, which has become a major source of its fluctuating profits.
吴勇毅E-commerce: A New Sharp Tool for Domestic Beer to Break Through the High-End Bottleneck
The domestic beer industry is entering a new era of high-end structural upgrading, with e-commerce emerging as a key channel for domestic brands to compete against imported beers. This article analyzes the high-end channel strategies of Budweiser, CR Beer, and Tsingtao, and explores other models such as specialty bars, circle marketing, dedicated teams, and high investment to overcome the bottleneck.
吴勇毅Cornered, How Can Distributors Embrace the Internet?
Internet anxiety, or mobile internet anxiety, is the most important issue facing many distributors today. Distributors were once the main channel from products to terminals and users, which contributed to the growth and prosperity of the distributor community and played an indispensable role in the rapid development of China's commercial economy. However, because most distributors are engaged in simple resale businesses and cannot participate in the design of manufacturers' distribution models, they are very passive in every iteration and change of marketing models, especially when internet marketing and mobile internet are surging and gradually becoming mainstream.
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