Brand Marketing
Zong Fuli of Wahaha: Between Advance and Retreat
A year has passed since Zong Fuli first engaged in Weibo marketing as the head of the Wahaha brand. In 2019, she faces a critical year to prove herself, focusing on new products and marketing to refresh the brand's image. Known internally as 'Little General Zong,' she seeks to modernize Wahaha's brand, which has been seen as outdated.
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