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Articles by 李保林
Browse 4 New Distribution articles by 李保林.
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From Chengxin Youxuan to Shihui Tuan: The Strategic Move of "Regional Adjustment"
This article analyzes the recent regional adjustments by community group buying platforms like Chengxin Youxuan and Shihui Tuan, arguing that these are strategic moves rather than signs of industry decline. It emphasizes the importance of having a base market and distinguishes between capital-backed platforms and the broader community group buying sector.
李保林Embrace the Group Era, Build Group Brands
No successful enterprises exist, only those of the era; no great brands, only those of the era. Over 40 years of reform and opening up, China's retail channels have undergone three major transformations, and the rise of community group buying has given birth to the group brand era. This article defines group brands, distinguishes them from淘brands and livestream brands, and explores their opportunities.
李保林2021: Ten Predictions for Community Group Buying E-commerce
2021 is predicted to be the first year of the 'group brand' era, as community group buying evolves into an independent channel. The article outlines ten major predictions, including the rise of group brands, the consolidation of top players, the transformation of regional groups, and the impact of payment wars.
李保林What Exactly Is the Grid Warehouse That Meituan, Didi, and Duoduo Are All Copying in Community Group Buying?
Grid warehouses serve as crucial transfer stations linking the backend central warehouses of community group buying platforms to frontend offline service stores, playing a pivotal role. While established players and newcomers in the sector are flocking to this model, for many entrepreneurs, this business is far more complex and less glamorous than it appears from the outside.
李保林