E-commerce & Instant Retail
Channel Evolution: 1919's Exploration of Instant Retail and Scenario Innovation in the Alcohol Industry
At the 10th China FMCG Innovation Conference held in Chengdu from March 17-19, Chen Cheng, General Manager of 1919's Data Marketing Division and also in charge of its Instant Retail and Traditional E-commerce divisions, delivered a keynote speech on channel evolution, instant retail, and scenario innovation. He shared insights from 1919's journey, including the development of its '1919 Quick Drink' cloud chain brand, the shift from traffic to customer retention, and strategies for digital transformation and operational refinement.
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