Brand Marketing
Ten Tricks of Field Market Research: Each One Effective
The sole purpose of market research is to obtain first-hand, truthful information. While easy to say, it is difficult to do. Industry insiders have all experienced field research: sneaking like thieves, enduring disdain; disguising like spies, racking their brains; being hunted like rats, cowering. Notebooks thrown into drains, cameras confiscated, film exposed in public, and even being invited to police stations for 'talks'—the list goes on. This is the challenge we face.
薛宝峰