Articles by 袁来 / 一茜

In the Ice Cream Market Dominated by Oligarchs like Yili, Mengniu, and Nestlé, How Can Innovative Brands Break Through?

China's ice cream market is crowded and fiercely competitive, with three major forces controlling nearly 90% of the market share. In April 2018, Zhong Xue Gao emerged as a dark horse, topping Tmall's ice cream category within two weeks of launch and achieving record sales during Double 11. Founder Lin Sheng shares his insights on brand building, channel strategy, and competing against traditional giants in the new retail era.