AUTHOR ARCHIVE
Articles by 刘润
Browse 27 New Distribution articles by 刘润.
Published articles
27 articles · Page 2 of 2
What You Know About WeChat Business Might All Be Wrong: Understanding WeChat Business Here
To understand WeChat business, we must start with the entire business ecosystem. The logic of traditional offline 'store commerce' (Wanda, Suning) and PC-era 'e-commerce' (Taobao, JD) is the same: no foot traffic for stores, no traffic for e-commerce, both are water without a source. The essence of WeChat business is turning people into touchpoints, reducing distribution channels, and turning Moments into a touchpoint between people to sell products. Its advantage lies in its 'self-expanding' incentive mechanism, but this is also its biggest weakness, as it can easily cross boundaries and lead to illegal activities. The future of WeChat business lies in models like Yunji, which provide centralized procurement and platform support, potentially becoming the fourth pole of Chinese e-commerce.
刘润Liu Run: What Can You Do to Properly Motivate Employees
Liu Run, founder of Runmi Consulting, explains how to motivate employees using Maslow's hierarchy of needs and expectancy theory. He emphasizes that motivation must match employees' current needs and that incentive plans should balance both the desirability and the possibility of achieving goals.
刘润Boss, What You Lack Is Not Talent, but Management!
In the movie 'A World Without Thieves', Ge You famously said, 'What is the most important thing in the 21st century? Talent!' Even a thief knows the importance of talent, let alone business owners. However, if you constantly seek various talents, it's time to reflect on whether your strategy is flawed. This article argues that the real issue is often a lack of strategy and management, not a lack of talent.
刘润