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Articles by 奚亮
Browse 2 New Distribution articles by 奚亮.
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The Biological Evolution of Distribution Networks
This article explores how distribution networks in the FMCG industry, like natural networks, evolve towards efficiency and lower costs. It argues that digitalization is the key to optimizing these networks, but emphasizes that companies must adhere to the 'law of gravity' of market economics—self-sustainability—to avoid being crushed by their own scale.
奚亮Romans, Mongols, and the Mid-Game Battle of FMCG B2B
Recently, New Distribution held the '4th FMCG + Internet' conference in Chengdu, where brand owners, distributors, and B2B players gathered to review the past and look to the future. After years of relentless march, FMCG B2B peers gathered during the Spring Sugar Fair to share drinks and encouragement, feeling it was time to take stock. Indeed, FMCG B2B has existed as an industry for four years, and companies that have survived have climbed over countless pitfalls...
奚亮