Brand Marketing
JDB and Wanglaoji Strike Hard: Can the Herbal Tea Category Return to the Mainstream?
The 2021 Spring Festival marketing campaign has kicked off, with brands like Qiaqia, Three Squirrels, Be & Cheery, Coca-Cola, Genki Forest, JDB, and Six Walnuts gearing up in December, launching ads in buildings, on CCTV, and online, along with offline activities. The goal is to make their brands a top choice for Spring Festival shopping. After a long silence, Wanglaoji and JDB have become the most watched brands again, signaling a potential revival for the herbal tea category.
夏春兵