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Articles by 史永刚
Browse 3 New Distribution articles by 史永刚.
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Digitalization: Let the Bullet Fly a Little Longer
Shi Yonggang from Tsingtao Brewery discusses digitalization, arguing that companies should not rush into it without a clear strategy. He suggests starting with channel digitalization and emphasizes that digitalization is a long-term process based on business needs, not a quick fix.
史永刚Tsingtao Brewery's Shi Yonggang: How to Effectively Link 4 Million Outlets Online to Break Through O2O!
At the recent China FMCG Channel Innovation Conference, New Distribution invited Shi Yonggang, Deputy General Manager of Tsingtao Brewery's Innovation Business Headquarters and E-commerce Director, to share insights. Drawing on his experience building Tsingtao's online sales network and executing its O2O strategy, he discussed the company's approaches and lessons in O2O new retail. New Distribution has compiled and excerpted highlights from his speech for publication.
史永刚Tsingtao Beer's E-commerce Strategy: Latest Thoughts on Short Video Livestreaming and In- and Out-of-Platform Seeding and Harvesting
Both brand owners and technology providers need to know what they want to achieve, whether in public or private domains, and where the growth points lie. E-commerce doesn't guarantee growth; it's about finding the growth points. In February and March, China's e-commerce overall declined by 22%, yet Tsingtao Beer continued to grow. What exactly is e-commerce digitalization? Digitalization is all-encompassing, an E-transformation of the entire process from top to bottom based on corporate strategy. The topic here is e-commerce digital marketing, which involves two aspects: marketing digitalization and e-commerce digitalization.
史永刚