Brand Marketing
Too Old! Dropping Wang Leehom, Will Wahaha Improve Under Zong Fuli?
The future leadership of Wahaha remains undecided. Recently, Zong Fuli, the heir apparent, made headlines after stating in an interview that she disliked Wang Leehom, the brand's spokesperson for 20 years, and the packaging. She had already ended the partnership in 2018 upon becoming head of brand PR, citing his age and consumer fatigue. This contrasts with her father Zong Qinghou's traditional views, raising questions about Wahaha's future direction.
沈 林