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Articles by 新商业价值媒体
Browse 2 New Distribution articles by 新商业价值媒体.
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On Survival and How to Thrive: A Conversation with Individual Retailers in Lower-Tier Cities
In China's third-, fourth-, and fifth-tier cities, individual retail seems to be gradually disappearing. Lao Wang (pseudonym), a regional distributor in Zunyi, Guizhou, notes that while large supermarkets in big cities are closing, small supermarkets are proliferating in lower-tier cities, squeezing out mom-and-pop shops. This article explores the current state and future of individual retail in these areas through interviews and analysis.
新商业价值媒体Surviving and Thriving with Distributors: How Nongfu Spring, Genki Forest, and Master Kong Do It
“I've lived a full life!” “I'm betting my life on this bed!” On October 21, Kuaishou influencer Xinba shouted excitedly in his livestream, after selling 1 billion yuan worth of domestic mattress brand DeRUCCI in a single session, breaking the Guinness World Record for single-product sales. While online sales boom, offline channels suffer, and distributors are increasingly marginalized as manufacturers directly partner with top livestreamers, a common trend in many consumer industries. “The distributor business is getting tougher; we now just handle delivery and payment,” lamented Lao Wu, a decade-long beverage industry veteran.
新商业价值媒体