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After Reading These 22 Laws of Marketing, All the Mystery and Misconceptions of Marketing Disappear
On October 23-24, the 2018 China FMCG City Distribution Logistics Conference, hosted by New Distribution, will be held in Changsha. Industry experts have sent their blessings; click the video to watch. In 1972, Ries and Trout published a series of articles on the 'Positioning Era' in Advertising Age, bringing the term 'positioning' into public view. In 1980, 'Positioning' was published, quickly sweeping Europe and America, becoming the 'industry standard' in marketing and being rated as 'the concept that has had the greatest impact on American marketing in history.' The two masters then collaborated to produce 'The 22 Immutable Laws of Marketing,' summarizing the essence of positioning theory into 22 simple, clear laws.
华章经管After Reading These 22 Laws of Marketing, All the Mystery and Misconceptions of Marketing Disappear
In 1972, Ries and Trout published a series of articles on 'Positioning Era' in Advertising Age, bringing the term 'positioning' into public view. In 1980, 'Positioning' was published, quickly becoming a marketing 'industry standard' and being hailed as 'the most influential concept in American marketing history.' The two masters jointly launched 'The 22 Immutable Laws of Marketing,' summarizing the essence of positioning theory into 22 simple, clear laws. As the concluding work of their 25-year collaboration, 'The 22 Immutable Laws of Marketing' was published...
华章经管