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Articles by 李志起
Browse 2 New Distribution articles by 李志起.
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Fast Track to Success: The '343 Strategy' for New Brands
In both national and regional markets, launching new products or brands is a common tactic for Chinese companies to alter competitive dynamics, despite over 80% failing. Successful new products and brands can contribute up to 31% of a company's profits. The key to success lies in speed, guided by three principles: stability, accuracy, and aggressiveness, along with four critical elements: thorough competitor research, appropriate organizational structure, strong execution, and robust support systems.
李志起Blitz Tactics: The Clever Application from Military to Marketing
The article draws parallels between military strategy and marketing, advocating for the adoption of 'blitz tactics' in holiday marketing campaigns. It outlines principles of precision strikes and surprise attacks, and provides ten tactical models for businesses to achieve decisive victories in competitive markets.
李志起