Capital, Earnings & M&A
Youyou Food: The Legend and Dilemma of Pickled Pepper Chicken Feet
In 1997, Lu Youzhong founded Youyou Food, which popularized pickled pepper chicken feet as a national meat snack. After going public in 2019, the company faced declining performance from 2022, with its single-product strategy questioned and its second growth curve, pig skin jelly, underperforming.
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