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Articles by 胖鲸
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Spring Festival Consumption Guide: Celebrating the New Year on Douyin, Spending on Meituan
The 2023 Spring Festival was exceptionally lively, with the relaxation of restrictions fueling an unprecedented desire to return home. From January 7 to 26, 2023, the country saw 741 million passenger trips, a significant increase from 2022, and the return home boom also boosted Spring Festival consumption, with offline spending on dining, gifts, and entertainment rising notably. According to data from the '2023 Spring Festival Consumption Guide' by Yinghe Kanban, during the holiday, popular spending categories included travel and entertainment, New Year shopping, and gatherings and dining.
胖鲸From Poor Sales to 50 Million Monthly Revenue: What We Did Right as a Pre-made Dish Startup
Lin Zhenghuan, partner of Dingding Lazy Dish, shares how his pre-made dish brand turned around from poor sales to 50 million yuan monthly revenue on Douyin by learning from mistakes, focusing on KOC带货 and self-broadcasting, and choosing the right platform and location.
胖鲸Capital Stops Investing in New Consumer Brands
Capital has stopped investing in new consumer brands, a signal that has become increasingly evident since the second quarter of this year. While the consumer market remains hot and new brands continue to emerge, investors have grown more cautious, with early-stage funding declining and attention shifting to offline opportunities.
胖鲸