Consumer & Categories
Li Ke: Ten Insights into the Second Half of New Consumer Products
Layoffs, store closures, capital retreat... 2022 has been bleak for new consumer brands. As the industry enters its second half, it has shifted from wild growth to a period of transformation. In Li Ke's view, despite market uncertainties, new consumer products remain a star in the night sky and a glimmer in the darkness. No winter lasts forever; as the烟火气 (vitality) returns, new consumer products are poised to rise from the trough. At the 5th China FMCG Conference, we were honored to have Mr. Li Ke...
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