Brand Marketing
Former Tsingtao Beer Distributor Transforms, Creates Whiskey Brand VETO, Aims to Open Up Dining Scenarios with Deep Distribution!
A former top Tsingtao Beer distributor in southwest China, Gu Lei, founded VETO whiskey in 2018, targeting young consumers with a new category. Instead of following the typical online-first path, VETO leverages deep distribution in offline dining channels, using in-store tasting ambassadors to drive trial and purchase, with plans to replicate the model across cities.
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