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Articles by 联商君
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RT-Mart Sells Hainan Hema, Losing 9.72 Million Yuan in Three Months Since Opening
On the evening of May 31, Sun Art Retail announced that its indirect subsidiary RT-Mart China agreed to sell all equity in Hainan Hema to its associated subsidiary Shanghai Runhe for $5 million. The sale simplifies the group's corporate structure and continues the implementation of the Hema Fresh model.
联商君The Market Has Truly Changed: How Do FMCG Executives View Channels and Products?
In recent years, due to macroeconomic conditions, changes in the consumer market, and the impact of e-commerce channels, some categories have seen significant changes in terminal market performance, with some growing and others declining sharply. In response, some brand manufacturers have begun adjusting their channel strategies, choosing between expanding direct supply, developing distributors, or selecting new e-commerce wholesale channels.
联商君