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Articles by 凯度消费者指数
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Future Business Planning in the Consumer Market: Adapting to Change and Resilient Recovery
This article is based on the keynote speech by Yu Jian, General Manager of Kantar Worldpanel Greater China, at the 5th China FMCG Conference. In 2023, China's consumer market continued to recover, with FMCG sales stabilizing compared to last year. The market shows clear divergence, and six small trends are identified to help brands plan for the future.
凯度消费者指数Coca-Cola's Fastest Growth: Is It Really Because There Are More Happy Fat Guys?
In Kantar Worldpanel's 2019 China Brand Footprint Report, Coca-Cola unexpectedly became the brand with the largest increase in consumer reach points, breaking the dominance of Chinese brands in the fastest-growing brand rankings. The growth is attributed to the success of smaller packaging and new product variants like zero-sugar and fiber+ cola, which cater to fragmented consumption scenarios and health-conscious consumers.
凯度消费者指数P&G, Yili and Mengniu Win the Favor of 150 Million Chinese Households
According to the latest research from Kantar Worldpanel (a CTR company in China), in the 52 weeks to October 6, 2017, 21 FMCG companies had over 100 million urban households purchasing their products. Among them, P&G, Yili, and Mengniu led with more than 150 million households, achieving urban household penetration rates of 92.8%, 89.6%, and 88.1%, respectively. In terms of consumer base growth, Nongfu Spring, Haitian, and Yili were the top three companies with the highest annual growth rates.
凯度消费者指数China's FMCG Market Shows Two-Speed Growth: How to Navigate? (With Charts)
The 2017 China Shopper Report provides a comprehensive analysis of the increasingly polarized consumer goods market. Bain & Company and Kantar Worldpanel have tracked the actual shopping behavior of Chinese consumers for the sixth consecutive year, building a long-term understanding of 106 FMCG categories purchased by Chinese households. The two-speed growth phenomenon we identified last year persists this year.
凯度消费者指数Who Won More Chinese Consumers This Year?
P&G, Yili, and Mengniu hold the top three spots, with Nongfu Spring entering the list for the first time. According to the latest research, in the 52 weeks ending October 7, 2016, 22 FMCG companies had over 100 million urban buying households, 12 of which were Chinese companies. Kantar Worldpanel data shows that P&G remains the company with the most consumers in China, attracting 154 million urban households over the past year, followed by Yili and Mengniu (including Yashili). Their household penetration rates are 93.4%, 88.2%, and 88.1%, respectively.
凯度消费者指数2016 China Shopper Report: The E-commerce Tsunami - The Last Highland for Physical Retail
Amid declining volumes and slow price growth, the overall FMCG sales growth rate has fallen from 11.8% in 2012 to 3.1% in the first half of 2016. However, categories are performing in a 'two-speed' pattern: categories favored by blue-collar workers, such as instant noodles and cheap beer, are growing very slowly or even declining due to a shrinking manufacturing workforce, while products favored by the rising middle class, such as yogurt and pet food, are growing rapidly.
凯度消费者指数FMCG Sales Growth in Q3 Is Decent—Are You Dragging Down the Average?
Time is running out to hit your KPIs. According to the latest data from Kantar Worldpanel, FMCG sales in Q3 2016 grew 3.6% year-on-year, down from 4.6% in Q2, but still the second-highest growth since Q2 2015. Growth in smaller cities outpaced that in provincial capitals and mega-cities, with county-level cities up 4.7% and county towns up 4.2%.
凯度消费者指数China's FMCG E-commerce Sales Surge 47%
E-commerce channels contribute only 4.2% of China's total FMCG sales, below the global average. Kantar Worldpanel's latest Global E-commerce Report shows that in the 12 months to June 2016, global FMCG e-commerce sales reached $48 billion. In China, although e-commerce accounts for only 4.2% of total FMCG sales, slightly below the global average of 4.4%, growth in the past year was as high as 47%, and this trend is expected to continue. By 2025, China's FMCG e-commerce market is projected to reach $36 billion, capturing 15% market share.
凯度消费者指数【重磅】2016年中国购物者报告（附数据解读图及报告）
China's economic transformation is significantly affecting shopping patterns. While mass-market products aimed at blue-collar workers struggle, premium categories like yogurt and pet food, as well as mid-to-high-end products in most categories, continue to grow. Kantar Worldpanel China reports that FMCG sales grew only 3.5% in 2015, a five-year low, but this masks the divergent growth rates across categories and channels.
凯度消费者指数FMCG Sales Seem to Have Stalled: Only 2% Growth in Q1
In Q1, FMCG sales grew only 2.0% year-on-year, far below the GDP growth of 6.7%. Sales through modern trade (hypermarkets, supermarkets, and convenience stores) declined by 0.5%, while e-commerce continued to surge with 48% growth.
凯度消费者指数