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Unilever Joins WeChat Business! Annual Retail Sales of 250 Million Yuan, Recruiting 100 Agents!
Unilever has entered the WeChat business channel for the first time with its new retail project 'Hazeline Snow' series, targeting CS channels and WeChat business, aiming for annual sales of 250 million yuan. The company plans to integrate these channels and expand into lower-tier cities, but faces challenges in channel management and competition from local brands.
吴容Want Want's Midlife Crisis: Executive Reshuffle and Lackluster Distributors
China Want Want Holdings has undergone another executive reshuffle, with nearly a quarter of its board replaced, amid declining profits and waning distributor enthusiasm. The company's restructuring efforts, including a shift to regional management and new product launches, have faced challenges in revitalizing its brand.
吴容Domestic Beer Giants See Sales Recover, Aim for Mid-to-High-End Market
Domestic beer seems to be recovering. Recently, industry giants including China Resources Beer, Tsingtao Brewery, and Yanjing Beer released their first-half 2017 results, showing varying degrees of growth in revenue, profit, and sales volume. To reverse the industry downturn, these companies are transforming through 'premiumization and capacity reduction,' including phasing out low-end capacity and launching mid-to-high-end craft beers. However, He Yong, deputy secretary-general of the China Alcoholic Drinks Association, noted that the industry is still in a structural adjustment period that may last 2-3 years, so a true recovery is not yet certain.
吴容Analysis: After Stumbling, Can Blue Moon Regain Its Former Glory?
Three years after publicly breaking with major physical hypermarkets to focus on e-commerce, Blue Moon has quietly returned to some hypermarkets. Recently, it has also faced allegations of pyramid scheme involvement. China Business Journal learned from 51job that Blue Moon's recruitment account was suspended due to complaints questioning it as a pyramid scheme and using recruitment to sell products. Blue Moon did not respond to interview requests.
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