Brand Marketing
60 Million RMB Series A Funding, 10x Growth, Strategic Investment from Baixiang and New Hope: What Drives the Innovative Brand 'Single Dog Food'?
On the occasion of Chinese Valentine's Day, New Distribution had an in-depth conversation with Zeng Ruilu, co-founder and CEO of the innovative consumer brand 'Single Dog Food'. The brand targets single people and has become a dark horse in the snack food industry within just two years. With over 200 million single adults in China, the brand has secured 60 million RMB in Series A funding and formed strategic partnerships with major FMCG companies like Baixiang and New Hope.
袁来 /刘云