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Articles by 1号子弹
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A 15-Day Battle for Million-Dollar Collections: A White Liquor Operator's COVID-19 Review
The sudden outbreak of COVID-19 has thrown many businesses into crisis, forcing them to adapt or perish. This article reviews how a provincial white liquor operator in Henan, with annual sales of 30 million yuan, executed a five-step self-rescue plan, including internal morale building, targeted promotions, public welfare campaigns, and post-pandemic market strategies, successfully collecting over a million yuan in just 15 days.
1号子弹Overnight, Community Group Leaders Were All Snapped Up!
If there was one of the hottest keywords in 2020, it was community group leaders. Major FMCG brands from beer to beverages to food to condiments to daily chemicals suddenly made the position of community group leader the top searched job in the FMCG industry, becoming the apple of every FMCG company's eye. Overnight, community group leaders were all snapped up! The community group buying channel was enthusiastically embraced by manufacturers, who placed their hopes on it as a lifeline during the pandemic. My article 'Ten Questions: The Marketing Model of Recruiting Community Group Leaders in FMCG' also sparked heated discussion among FMCG practitioners and marketing gurus.
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