Brand Marketing
What Kind of Mess Did Lin Xiaohai Inherit at Shanghai Jahwa?
Shanghai Jahwa, once the undisputed leader in domestic beauty and personal care, has recently undergone major personnel changes, with former RT-Mart CEO Lin Xiaohai taking the helm. Despite the company's 125-year history and iconic brands like Herborist, Liushen, and Shuangmei, its latest half-year report reveals declining revenue and profit, a shrinking market position, and a host of challenges including an unclear brand structure, lack of blockbuster products, and lagging channel innovation.
李彦