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Articles by JDB培训
Browse 2 New Distribution articles by JDB培训.
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10 Psychological Tactics for Effective Distribution
In marketing practice, we inevitably deal with numerous channel customers. Many salespeople return from the market exhausted, feeling that channels are difficult to handle. This article summarizes ten key channel customer psychologies—such as seeking discounts, finding faults, wanting exclusivity, following the crowd, seeking information, showing off, fearing neighbors, being wary, rejecting, and delaying payment—and provides practical strategies to address each, emphasizing the importance of understanding channel psychology for successful distribution.
JDB培训Countdown to Spring Festival: 9 Factors and 1 Rule to Help Distributors Decide How Much to Stock
For holiday stocking, many distributors have had frustrating experiences: due to poor planning, they run out of products at the peak of sales, missing out on profits; conversely, some overestimate the market and stock too much, leading to overstock and post-holiday losses. Thus, finding a balance is crucial. This article analyzes nine factors affecting holiday sales and introduces the 1.5x safety stock rule to help distributors determine optimal stock levels.
JDB培训