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Articles by 定焦团队
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Behind the 'Big Snack' Trend: More Than Just an Emotional Spending Spree
A tourist visiting Changsha posted a short video on Douyin saying that during the May Day holiday, the queue outside 'Super Snack Busy' stretched for a kilometer. This year, the snack chain brand 'Snack Busy' opened a store in Changsha selling oversized snacks, which became so popular that a second store, 'Snack Huge', was opened nearby in March. Young people in Changsha are now flocking to carry large snacks, sparking a trend that goes beyond mere cost-saving.
定焦团队Earning 20 Billion a Year, the Pinduoduo of Snacks Hunts in County Towns
Following Zhenxin Fried Chicken, Wallace, Juewei Duck Neck, Mixue Ice City, Luckin Coffee, and Guoquan, another brand has announced it is about to reach the 10,000-store milestone. However, this is a snack discount store brand rarely heard of in first-tier cities—Snack Busy. It started in Changsha, Hunan, focusing on county towns, where you can buy Sprite for 1.9 yuan, Xizhilang jelly for 2 yuan, and bulk snacks for a few cents per pack. Franchisees describe it as an 'offline Pinduoduo' or 'snack version of Mixue Ice City'. At the end of last year, Snack Busy merged with another brand, Zhao Yiming Snacks, and the article explores the low-price secrets of this model and whether the industry can produce another 10,000-store company.
定焦团队County Seat Consumption Awakens, Unleashing a Trillion-Yuan Gold Rush
China has over 2,000 county-level administrative divisions, covering 90% of the land area and half the population. Despite their size, county seats have historically had low consumer visibility, but in recent years, returning migrants from Beijing and Shanghai have noticed dramatic changes, with 'small-town affluent women' driving a consumption upgrade. This awakening is creating a trillion-yuan market opportunity, though success requires understanding local conditions and finding niche opportunities.
定焦团队How Deep Is the Discount Store Water?
Discount MAMA's store in Beijing's Yizhuang area has recently seen a surge of check-in posts, many saying, 'I came because of Teacher Liu Run.' Before the annual speech by renowned business consultant Liu Run on October 28, few had heard of the discount retail brand Discount MAMA. In Liu Run's presentation, the figures of 2,500 stores, 1.7 billion yuan in revenue, and 32% gross margin drew external attention. Among them, peers in discount retail questioned: 'Why can only 4 stores be found on the map?' and 'Calculated, each store sells 680,000 yuan a year, with daily turnover of over 1,800 yuan and gross profit of over 600 yuan. After deducting employee wages of 200 yuan and rent of 200 yuan, can it make money?'
定焦团队Prepared Dishes on the Hot Seat
Prepared dishes have sparked controversy again. Since the start of the school year in September, the topic of 'prepared dishes entering campuses' has drawn widespread attention. The issue began when a central kitchen in Jiangxi delivered prepared dishes to local public kindergartens, leading to poor food quality, taste, and delivery delays, causing some students to fall ill and triggering parental outrage and complaints. This has fueled public concerns about campus food safety and centralized meal distribution, with prepared dishes now under intense scrutiny.
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