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E-commerce & Instant Retail

Three Major Platforms Besiege Pinduoduo

In 2015, Pinduoduo emerged and caught traditional e-commerce platforms off guard with its core strategy of heavy subsidies and low prices. A decade later, Pinduoduo might not have expected that its once-proud low-price approach would be imitated by its predecessors, but this time the battlefield has moved from online to offline. Recently, JD.com made a high-profile move by opening four discount stores in Suqian on August 30, attracting 300,000 customers on the first day with deals like 30 eggs for 9.9 yuan, 24 bottles of water for 7.99 yuan, and golden pillow durian at 18.9 yuan per jin.

江上酒