Brand Marketing
The Second Half of the Leisure Snack Industry: Under Diversification Strategies, Leading Brands Enter Different 'Tracks'
The leisure snack industry is set for a new phase. As the 'fourth meal,' it has always attracted attention. This year, Three Squirrels and Youyou Foods have gone public, while brands like Bestore and Ganyuan Food are in the IPO process. On one hand, the market is vast with optimistic prospects; on the other, intense competition and homogenization among leading brands make it urgent for companies to find their positioning and differentiate to capture consumer mindshare.
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